REAL PROBLEMS.
USEFUL ANSWERS.
MagicTrouble starts with the problems businesses actually live with, then looks for a useful way through them.
Why does everything in my business depend on me?
When every quote, exception and decision comes back to the owner, workload is only the visible part of the problem.
Read the problemProblems worth opening.
Why Do Clients Expect Instant Replies?
FIX THE MACHINEWhy Do Clients Expect Instant Replies? The message arrives at 8:42 on Tuesday evening. It is not an emergency. The client wants to know whether you received a document. You saw it ten minutes ago. You are eating dinner, but answering will take less than a minute. So you reply. On Thursday, the…
Why Do Customers Keep Asking the Same Questions?
FIX THE MACHINE Why Do Customers Keep Asking the Same Questions? The third “What happens next?” of the morning arrives before you have finished answering the second. Another customer wants to know what the price includes. Someone else asks when the work will be finished. Your team answers politely. Tomorrow, the questions come back. Customers…
Your Business Is Busy. So Why Isn’t It Making Money?
MAKE MORE MONEY Your Business Is Busy. So Why Isn’t It Making Money? The calendar is full. Jobs are booked. Orders are moving. People are staying late because there is too much to do, not too little. Revenue may even be higher than it was last year. Then the month closes. Once the suppliers, wages,…
You’re Getting Leads. So Why Aren’t You Getting Customers?
GET MORE CUSTOMERS You’re Getting Leads. So Why Aren’t You Getting Customers? The lead report gives you something to feel good about. The bank account is less enthusiastic. Enquiries are arriving. People are filling in forms, asking questions, booking calls. The cost per lead might even be falling. Somewhere between that encouraging report and somebody…
If You Need a Proposal, Your Sales Process Has Gaps
MAKE MORE MONEY If You Need a Proposal, Your Sales Process Has Gaps At 6:42 on Tuesday evening, the proposal is finally finished. Twenty-five pages. The diagnosis is sharp. The solution makes sense. The scope is careful, the price has context and the presentation looks expensive enough to justify the hours it swallowed. You send…
Why Does Everything in My Business Depend on Me?
FIX THE MACHINE Why Does Everything in My Business Depend on Me? At 2:17 on a Thursday afternoon, you decide to disappear. Not for a holiday. Not even for the day. You close the laptop, put the phone face down and leave for an appointment that should take two hours. At 2:31, somebody needs approval…
