Software should earn its place.
Another subscription is not progress. A useful tool removes work, improves a decision or prevents an expensive miss.
Choose by job. Not hype.
This is a curated starting point, not a directory of everything with a login screen. Entries stay modest until there is enough evidence to say more.
Marketing
Email, analytics and publishing tools that help you reach people and see what happened.
Automation
Tools for reliable handoffs, repetitive tasks and moving information without retyping it.
Productivity
Planning, documentation and communication tools that reduce coordination drag.
Sales
Simple systems for leads, follow-up, proposals and knowing what is stuck.
Finance
Cash visibility, invoicing and measurement tools for decisions with money attached.
Research
Ways to find evidence, compare options and stop confident guesses becoming policy.
A small starting shelf.
These are familiar examples of tool types, not endorsements or untested performance claims.
Make
Connect apps and move information between repeatable steps. Review fit, limits and data handling before use.
Google Analytics
Measure website activity when the questions and tracking setup are defined first.
Notion
A flexible workspace for notes, operating information and lightweight project coordination.
More entries will be added after practical review
Ask what stops happening.
Which repeated task disappears? Which decision improves? Who owns the setup after the enthusiastic week?
If the answer is vague, the tool may be another piece of work wearing a monthly price.